Five wins for Brewpoint at World Beer Awards

Bonus harian di Keluaran SGP 2020 – 2021.

Wells & Co has cebrated its first anniversary at its Brewpoint base with multiple wins at the World Beer Awards.

Brewpoint cans

The awards included world’s best design for the Brewpoint canned beer range. The others were:

  • Gold award in best can design for On Point Pale Ale
  • Silver award in stouts and porters for Ink Well
  • Silver award in classic pilsner for Midpoint
  • Bronze award in IPA session for Checkpoint

Carli Pfurtscheller, while at Bedford College, came up with the creative ideas for the permanent range of beers. This was then developed further in-house by another former Bedford college student, Marcus Finch, who created the extended seasonal range and oversaw all designs to bring the brews to life.

Tom Foddy, head of sales and marketing, said: “We’re extremely proud of how far Brewpoint has come in its first year. These accolades speak for the hard work that has gone into making it a success after launching in the middle of the pandemic.

“When we started the designs we wanted to create a brand and individual beers that were instantly recognisable to our customers and focused on the simplicity of the names and designs to make sure each had a great standout.

“Throughout the design process, this thinking was key, and it’s brilliant to see the designs and taste of our beers receive this level of recognition at the World Beer Awards.”