A million miles of beach cleaning will be achieved on Sunday

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Sharp’s Brewery is encouraging locals to join in a beach clean at Perranporth, on Cornwall’s north coast, this Sunday.

Sharp's beach clean

Sharp’s is a main sponsor of Surfers Against Sewage’s (SAS) Million Mile Beach Clean. Sunday’s event gets under way at 10am at Perranporth Surf Life Saving Club. The clean will last for about an hour and a half, with prizes for the most unusual finds.

In recent years, Sharp’s has supported an extensive number of beach cleans across different areas of Cornwall. It has also donated significant funds to SAS via its work on Keynvor — the Cornish word for ocean — a project that first combines arts with sustainability. In addition, via an advertising campaign through Good Loop, Sharp’s contributed a further £25,000 to the Cornwall-based environmental charity.

On Sunday, Sharp’s mobile beer truck will be outside The Seiners Arms, serving participants over the age of 18 a free taste of Atlantic Pale Ale as a way of saying thanks for their efforts. 

James Nicholls, marketing controller at Sharp’s Brewery, said: “With our brewery situated so near the coast in Rock, Cornwall, taking care of our beaches and coastline is really important to us. We are always considering ways in which we can continue to protect the coast and are keen to conduct more Sharp’s Brewery specific beach cleans in the future. Wherever possible, we’re adding to our ongoing support of SAS with activities such as this.”

Hugo Tagholm, chief executive of Surfers Against Sewage, added: “The Million Mile Clean has now become the biggest volunteer activation to help protect some of the country’s best beaches, inspiring tens of thousands of people to take action to protect the ocean. We’ve been overwhelmed by the support, particularly from local Cornish communities, who have led the beach clean effort at so many special stretches of coastline.

“It’s brilliant to have Sharp’s Brewery supporting us and contributing both financially and in person to our biggest collective beach clean yet. We’ll be hitting the millionth mile this weekend at Perranporth as our movement continues to grow, protecting beaches from plastic pollution and other waste so people and wildlife can thrive on our shores. Please join us and Sharp’s Brewery to add your steps to our Million Miles.”