West Berkshire to distribute Reuben’s Brews in the UK • Beer Today

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West Berkshire Brewery (WBB) has partnered with Seattle-based Reuben’s Brews to brew and distribute its range of beers for the UK market.

The American brewery, which was founded by Adam and Grace Robbings in 2012, is known for a wide range of beers, including Crikey IPA and Pacific Pils. The partnership will see Adam returning to his roots, as a Berkshire native.

Reuben’s Brews, which just last month won best North American beer at the Brussels Beer Challenge, is guided by the philosophy of brewing ‘Beer Unbound’. Innovation is at the heart of everything the team there does, along with a commitment to producing the best possible beer.

WBB, one of the best equipped breweries in the UK, maintains that the partnership will allow for some of the finest beers from across the pond to be brewed, distributed, and consumed on British soil.

WBB’s managing director, Tom Lucas, said: “At WBB we are really excited to be partnering up with Reuben’s Brews. Adam and his team share the same passion and respect for beer that we do. We both focus on the drinker, creating full-flavoured brews of all styles with balance and drinkability at the heart.

“Reuben’s and WBB are developing an ‘exchange’ programme for our brewers and wider teams to share ideas, experiment and grow, and have a bit of fun along the way.”

True West Coast-style beers

Adam Robbings said: “When I moved to the US in 2004, I thought I was going to be living in the land of light beer. I couldn’t have been more wrong, especially in Seattle, as I was soon exposed to a new and vibrant world of craft beer.

“I’m very excited that my parents, family, and friends can now try our beer as fresh as possible at their homes in the UK, and taste the flavour of true West Coast-style beers that we brew in the great tradition of our region.”

WBB and Reuben’s will be offering three beers in keg, cans, and fridge packs:

  • A special UK edition of Brussels Beer Challenge gold medal-winning Crikey IPA
  • A UK version of award-winning hazy India pale ale Hazealicious IPA
  • A pilsner for the UK market that honours the ingredients and terroir of the Pacific Northwest: Pacific Pils

All three beers will be available in February 2021 through WBB and its distribution partners.