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Theakston has announced that, following the viral success of its More Than Just A Pint verse, it will be making a limited run of posters featuring the poem available to buy online. Proceeds raised will go to community support organisation, Pub is the Hub.
Ben Taylor, AKA Yorkshire Prose, at Theakston’s brewery
The poem, which captures the nation’s emotional attachment to the humble pint, was written in conjunction with Yorkshire dialect poet Ben Taylor, better known as Yorkshire Prose, and has so far amassed more than 180,000 views across social media. (See our story, earlier this week.)
In response to the reaction, the Yorkshire brewery has launched the posters through its online web shop, in support of Pub is the Hub, a not-for-profit organisation that works to support rural communities by ensuring that the essential services needed for them to thrive, such as village shops and post offices, are provided via the pub.
Simon Theakston, chairman of Pub is the Hub and joint managing director of T&R Theakston, said: “We launched the poem in recognition of how the pint has become a symbol of hope and recovery for many as we emerge out of lockdown. The response to More Than Just A Pint has been incredible, and in recognition of this amazing support, we wanted to be able to give something back.”
He added: “It seemed only fitting to donate the proceeds to Pub is the Hub as, not only is it very close to my heart, but it also plays a key role in ensuring that the pub remains at the very heart of the community.”
John Longden OBE, chief executive of Pub is the Hub, said: “We’re really grateful to have the support of Theakston’s, whose community led-values align perfectly with our own. The poem is a timely reminder of what we have all missed and, as indoor hospitality opens once again, represents the optimism that we feel for the future.
“This campaign articulates the important role that pubs and pints play in creating bonds between people, and the proceeds raised will help us to ensure they continue to do so for many years to come.”